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Data & Analytics Data Analysis

Market Basket Analysis

Identify product associations through data mining.

Prompt
Implement a market basket analysis using the Apriori algorithm to discover product associations in transaction data from an e-commerce platform. Use R or Python to analyze purchase patterns and generate rules that help in cross-selling strategies for an online marketplace based in India. Present the results in a visual format suitable for a marketing team to optimize product placement and promotions.

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